WHO ARE WE

I'm Rachel Hollenbeck — founder of Vertex Normals and the creative director behind every project we produce. With over 13 years in architectural visualization, I've built a trusted network of specialist freelancers who share the same obsession for craft, detail, and precision that Vertex Normals was built on.

Every project is led by me from start to finish. I hand-select the right talent for each job, oversee every deliverable, and ensure nothing leaves the studio without my personal sign-off. You get the agility of a boutique studio and the output of a full creative team — without the overhead of a large firm.

What sets us apart isn't just the craft. It's the collaboration. I work directly alongside your design team — asking the right questions, sourcing the right materials, and finding the angle that makes your space impossible to ignore. Whatever the scale of your project, you always have a direct line to me.